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  • Writer's picturesarimkern


KPIs, or Key Performance Indicators, are metrics which ideally reflect the health of a business at a given point in time (usually monthly or quarterly). Here is a quick and rough guide to get you started with using KPIs in your business:

What are KPIs?

  • Key Performance Indicators

  • Vary per company/industry

  • Selected metrics which specifically tie to company goals/mission/vision

  • Often compared to a benchmark value

  • Collected in regular time intervals

  • Used to make strategic business decisions

What are some examples of KPIs?

  • Revenue/profit per employee

  • Revenue/profit per product/service

  • Customer satisfaction

  • # new contracts per unit time

  • Customer conversion metrics

  • Revenue/profit per unit time

  • Metrics which indicate level of employee or operational productivity

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