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Consumer Packaged Goods
Profitability by Product
We have worked with clients whose products with the greatest revenue generation were actually the products that were losing the company the most money with every sale. We look at each individual product in its “fully burned” state (not just the cost of goods, but operational costs associated with developing, building, manufacturing, marketing, and selling those products) and provide a report illuminating the true profitability of each of these products.
This allows us to then work with you and your business on adjusting pricing strategies, removing unprofitable products from the market, adjusting the strategies for sales teams to focus on products that bring in the most money for the company, and, in some cases, identifying any products that maybe “gateway drugs” for other, more profitable products and services.
Pricing Analysis & Strategy Development
Do you know if you are charging the right amount for your products? We do a thorough analysis looking at market trends, competitor performance, and the value to the customer. Strategic pricing is just not about the cost of goods, but more often than not, additional sales (and profits) can be found by increasing prices to reach the target customers and convey the true value of your product. It is impossible to guess your perfect price without data. Let us help you!
Marketing Spend & ROI Analysis
Is your marketing spend driving increased sales? Are you targeting your best customers (i.e. the ones who are going to buy the most items per purchase, higher profitability items, etc.)? Are you getting a good return on your marketing efforts in terms of sales and/or brand awareness?
We will take a look at your data, provide answers to these questions, and glean strategic insights from the data.
Data Visualization & Dashboarding
Is your leadership team making decisions off of financial statements, EMR exports and Excel spreadsheets? This process is antiquated, segregated, and provides no real insights on business trends, performance, nor how to improve moving forward.
Let us take your data and turn it into beautiful and actionable visualizations and dashboards so that you can improve patient care, patient satisfaction, employee satisfaction, operational efficiencies, workflows, and profitability for your organization.
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